Everyone and everything is connected
The world has become a vast network in which immediately accessible and shareable information rewrite the future at the same pace in which it can be understood. Driven by tireless technological innovation, this accelerating connectivity has led to ever faster change, making it increasingly difficult to predict the future.
Yet most companies rely on a way of working that was designed over 100 years ago to meet the challenges and opportunities of the industrial age.
The tension between organizations optimized for predictability and the unpredictable world in which they live has reached a critical point.
Companies struggle to keep pace with their customers. Workers trapped between dissatisfied customers and uninspired executives are disillusioned and disoriented. Executives caught between dissatisfied investors and disruptive competitors are struggling to find new ways.
We need a new way
Responsive organisations are designed to learn and react quickly through the open flow of information, to promote experimentation and learning in rapid cycles and to organise themselves as a network of employees, customers and partners motivated by common goals. The “responsive org manifesto” formulates the basic principles of new organizational models. In contrast to classical hierarchical structures, these are adapted to a dynamic environment, which is often described by the acronym “VUCA” (volatility, uncertainty, complexity, ambiguity).